HOME  > Consumer Confidence >  Global Consumer Confidence & Spending Intentions Report - Q3 2015 - Morocco Data

Global Consumer Confidence & Spending Intentions Report - Q3 2015 - Morocco Data
Global Consumer Confidence & Spending Intentions Report - Q3 2015 - Morocco Data

Survey Data: online respondents’ views of job prospects, finances and spending intentions.
 
Nielsen Q3 2015 Global Survey of Consumer Confidence and Spending Intentions report and individual country results for Morocco. The findings in the survey are based on respondents with online access and reflect claimed behavior.

Download an example of the report by clicking here: Sample File

US$ 1,971.15 excl. VAT

 

What's Inside
The Nielsen consumer confidence index measures perceptions of local job prospects, personal finances and immediate spending intentions. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively. The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns and spending intentions among more than 30,000 respondents with Internet access in 61 countries.

STRUCTURE OF THE REPORT CONTENTS:

This report package includes the Global Summary Report as well as the individual survey response results for Morocco.

The survey responses are presented in Microsoft Excel tables and do not contain charts, graphics or additional analysis.

SURVEY QUESTIONS FIELDED:
  • Do you think job prospects in your country over the next 12 months will be: Excellent, Good, Not So Good, Bad or Don’t Know?

  • Do you think the state of your own personal finances in the next 12 months will be: Excellent, Good, Not So Good, Bad or Don’t Know?

  • Considering the cost of things today, and your own personal finances, would you say this moment is the right time to buy the things you want and need: Excellent, Good, Not So Good, Bad or Don’t Know?

  • Once you have covered your essential living expenses, which of the following statements best describes what you do with your spare cash? I spend on: Out-of-home entertainment, New clothes, New technology products, Home improvements/decorating, Holidays/vacations, Paying off debts/credit cards/loans, Putting into savings, Investing in shares of stock/mutual funds, Retirement fund, I have no spare cash, Don’t know/undecided?

  • What is your biggest concern over the next six months? 21 possible responses, including: Job security, Terrorism, The economy & Work/life balance, Etc.

  • What is your second biggest concern over the next six months? 21 possible responses, including: Job security, Terrorism, The economy & Work/life balance, Etc.

  • Do you think your country is in an economic recession at the moment? Yes/No.

  • Do you think your country will be out of an economic recession in the next 12 months? Yes/No.

  • Compared to this time last year, have you changed your spending to save on household expenses? Yes/No.

  • Compared to this time last year, which of the following actions have you taken in order to save on household expenses? 16 possible responses, including: Use my car less often, Switch to cheaper grocery brands, Cut down on out-of-home entertainment, Etc.

  • When economic conditions do improve, which of these do you expect you will continue to do? 17 possible responses, including: None, Use my car less often, Switch to cheaper grocery brands, Cut down on out-of-home entertainment, Etc.


If you are interested in bundle pricing for more than five countries, please contact us at Nielsen.store@nielsen.com.

Note: This Report Contents are in the English Language. It requires PDF Viewer, Excel & ZIP Software to be installed in your system in order to view the contents.

Methodology
About the Global Survey Methodology

The findings in this survey are based on respondents with online access in 61 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing Internet users, not total populations. In developing markets where online penetration is still growing, audiences may be younger and more affluent than the general population of that country. In addition, survey responses are based on claimed behavior rather than actual metered data.

The Nielsen Global Survey of Consumer Confidence and Spending Intentions was conducted Aug. 10-Sept. 4, 2015 and polled more than 30,000 online consumers in 61 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. The sample includes Internet users who agreed to participate in this survey and has quotas based on age and sex for each country. It is weighted to be representative of Internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.6% at the global level. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion. The China Consumer Confidence Index is compiled from a separate mixed methodology survey among 3,500 respondents in China. The sub-Saharan African countries in this study are compiled from a separate mobile methodology survey among 1,600 respondents in Ghana, Kenya and Nigeria. The Nielsen Global Survey, which includes the Global Consumer Confidence Index, was established in 2005.
Why Nielsen?

Whether you’re eyeing markets in the next town or across countries, we understand the importance of knowing what consumers watch and buy. That’s our passion and the very heart of our business.

We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or what we measure, but also in how our insights can help you drive profitable growth.

Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next.

We’ll bring our insight to your business and help you grow.

Terms & Conditions

All Reports available to be purchased contain the proprietary information of The Nielsen Company. Publication, disclosure, copying or distribution of the Report or any portion thereof is prohibited, unless written consent has been obtained from The Nielsen Company.